This is an archive of medical articles covering a wide range of topics including sports medicine, physiotherapy, business management of a clinic and choosing a career. It is our hope that this information will be of value to you. If you have any questions, please call 1-800-265-7126. You may also be able to find useful information on our frequently asked questions (FAQ) page, which contains a knowledge base of information on popular topics.
The articles are sorted into various categories to make it easy for you to locate the ones that cover topics of interest to you. We have also included tags to help you identify articles that cover related topics.
If there are other topics that you would find beneficial in your professional or business careers (e.g. a series of articles on the implications of the sars-cov-2 pandemic for the physiotherapy industry) , please let us know. We will would be happy to include them in our list of topics for future articles.
Please bear in mind when reading the articles below that they represent our opinions only and should not be regarded as professional advice.
Sports medicine (alternatively known as sport and exercise medicine) has emerged as a distinct field of health care since the late 20th century. It is also a rapidly growing field. The global market for its services is expected to grow from USD5.5B in 2020 to USD7.2B by 2025. This represents a compound annual growth rate…
For many new clinic owners, one of the questions uppermost on their minds is how to market a clinic effectively and increase revenues fast enough to assure survival. A clinic, like any other small business, needs to be effectively marketed to have even a chance of surviving and growing in an increasingly competitive market. In…
As with any small business, it is important to keep track of whether your clinic is moving in the right direction. Ideally, the owner of a clinic should be able to estimate on a monthly business whether the clinic is making or losing money and, especially if it is losing money, how much. In this…
In this post, we first discuss the importance of a strategy for clinic performance analysis & then propose 6 metrics with particular relevance for sport injury treatment clinics. The Importance Of A Strategy For Sport Injury Clinic Performance Analysis A strategy for clinic performance analysis is of paramount importance for sport injury clinics. It provides…
If you have recently opened a clinic, you will by now have come to appreciate the importance of running it efficiently while providing your clients with outstanding service. A medical practice is a business but at the same time, it provides unique services that affect clients in probably the most personal aspect of their lives. …
Referral marketing can be one of the most effective ways for a business to increase sales and profitability. However, it is also one of the least recognized strategies by small businesses, and physiotherapy, chiropractor and massage clinics are no exception to this rule. In this post, we shall enumerate some of the key advantages of…