In recent posts, we have explored the relationship between physiotherapy and sports medicine as career options. The two career paths are closely related and it is only natural to ask whether it makes sense to combine them. In this post, we set out to answer that questions and provide three reasons why sports physiotherapy can…
Choosing a career to pursue is obviously one of the most important decisions we all have to make at some time or another. To make the best decision possible, it is important to have as much accurate and reliable information as possible. If your career interests lie in the health care field, you may be…
The fields of athletic therapy and physiotherapy have plenty of things in common. Both physiotherapists and athletic therapists are trained in the treatment of musculoskeletal injuries. They focus on treating and rehabilitating injured muscles and joints and assisting their patients to return to their normal activities. They both employ hands on treatment techniques including manual…
Sports medicine (alternatively known as sport and exercise medicine) has emerged as a distinct field of health care since the late 20th century. It is also a rapidly growing field. The global market for its services is expected to grow from USD5.5B in 2020 to USD7.2B by 2025. This represents a compound annual growth rate…
For many new clinic owners, one of the questions uppermost on their minds is how to market a clinic effectively and increase revenues fast enough to assure survival. A clinic, like any other small business, needs to be effectively marketed to have even a chance of surviving and growing in an increasingly competitive market. In…
As with any small business, it is important to keep track of whether your clinic is moving in the right direction. Ideally, the owner of a clinic should be able to estimate on a monthly business whether the clinic is making or losing money and, especially if it is losing money, how much. In this…
In this post, we first discuss the importance of a strategy for clinic performance analysis & then propose 6 metrics with particular relevance for sport injury treatment clinics. The Importance Of A Strategy For Sport Injury Clinic Performance Analysis A strategy for clinic performance analysis is of paramount importance for sport injury clinics. It provides…
If you have recently opened a clinic, you will by now have come to appreciate the importance of running it efficiently while providing your clients with outstanding service. A medical practice is a business but at the same time, it provides unique services that affect clients in probably the most personal aspect of their lives. …
Referral marketing can be one of the most effective ways for a business to increase sales and profitability. However, it is also one of the least recognized strategies by small businesses, and physiotherapy, chiropractor and massage clinics are no exception to this rule. In this post, we shall enumerate some of the key advantages of…
Patient compliance is a term that refers to the extent to which a patient correctly follows the medical advice he or she receives from a healthcare professional. It frequently refers to the extent to which the patient will take the medication prescribed but is also applicable to the correct use of medical devices or the…